This privacy policy ("Policy") describes how personal information you voluntarily provide or authorize to be released, or which is publicly available or lawfully obtainable from third parties, may be obtained and used by Red Spark, LP d/b/a YVMAP Platform, LP and its online advertising and monetization operations (collectively, "YVMAP", “we” or “our”). YVMAP provides a technology platform that enables the delivery of targeted advertisements on behalf of its advertising clients (“Advertisers”) to consumers who have registered, utilizes the products of, or otherwise interacted with one of the third parties in YVMAP's publisher network of third party websites, social media pages, software applications, social networks and other Internet properties (together, these third party sources are referred to in this Policy as "Publishers", and their websites, pages, applications, networks and other Internet properties are referred to as “Web Properties”). If you are a user of YVMAP's website located at www.YVMAP.com or any of the materials, products or services provided on or through the website or platform (collectively, the “Site”), or if you are one of YVMAP's Publishers or Advertisers, you agree to this Policy, in its entirety, when you: (a) access or use the Site; or (b) register on the Site to participate as a Publisher or Advertiser on the YVMAP Network (as this term is defined in the YVMAP Website Terms and Conditions posted on the Site ("General Terms")). If you do not agree to this Policy in its entirety, you are not authorized to become a Publisher or Advertiser (collectively, a "YVMAP Member") and/or to use the Site in any manner or form whatsoever. Additionally, this Policy is provided for informational purposes so that customers and users of YVMAP's Publishers can better understand how YVMAP collects, discloses and uses personal information about them. This Policy does NOT apply to the practices of Advertisers, Publishers or other companies and persons that YVMAP does not own or control or to persons that YVMAP does not employ or manage. We reserve the right to change the terms of this Policy at any time. When we make changes, we will revise the "last updated" date at the top of the Policy and post the changed policy on the Site. If there are material changes to this Policy or in how YVMAP will use your personal information, we will notify you by prominently posting a notice of such changes here or on our home page, or by sending you an e-mail (if you have registered with us). Your provision of any information on or through the Site following such notification shall constitute your consent to the collection, disclosure and use of such information in accordance with the changed Policy. Accordingly, we encourage you to review this Policy whenever you visit the Site in order to familiarize yourself with the most recent version. Furthermore, YVMAP retains its right to enter into new or different lines of business with consumers and, if and to the extent it does so, may display a different Privacy Policy to the consumer for such lines of business.

Users of the Site and its products and services, and other persons who may be affected by YVMAP's behavioral advertising and monetization operations, generally fall into three categories:

  • Publishers
  • Advertisers
  • Consumers who receive and/or interact with targeted advertisements displayed when using services provided by our Publishers ("Individuals").

Information We Collect

YVMAP Members and Voluntarily Provided Information. We collect personal information on the Site when you attempt to register as a YVMAP Member or otherwise choose to provide personal information to us. Personal information is any information that can be used to identify or locate a particular person or entity. This may include, but is not limited to: personal name (first and last) and business entity name and/or title with the applicable business entity, as well as your personal and/or business e-mail address, mailing address, business, personal and/or mobile telephone numbers, fax number, PayPal or bank account information (including, but not limited to, account number, routing number and bank location), the last 4 digits of a credit card number, and/or any other information requested on the applicable YVMAP Member registration form, such as username and password. (For purposes of this Policy, your bank account and other financial information shall be considered "Sensitive Information.") Additionally, we may collect email, phone call, and messenger/chat content if you choose to communicate to us. We also may collect certain non-personal information from Publishers, such as information typically contained in a web server's log files or analytics program including: IP address, browser type and version, operating system, geographic location, referral information, click-stream data, device identifier, unique identifier, HTTP header, including referral URL, etc. (for additional detail about these practices, please see the section below entitled “Individual and YVMAP Member Behaviors Collected With Cookies, Web Beacons and Other Web Technologies.”) Unless otherwise required by applicable law, such as the GDPR, we treat this information as non-personal information. Finally, we collect server and Individual activity information so that we can process and facilitate transactions in, or the awarding or crediting of, Publisher virtual currencies as requested by Individuals and Publishers.

Individuals: Subscription or Survey Information. YVMAP collects information from Individuals when you voluntarily provide it to YVMAP or one of its Publishers (for example, by signing up for an email newsletter or through a co-registration offer on a survey), or by other means of online or offline surveys, order forms, or registration pages operated by third parties (collectively, a "User Form"). In a User Form, YVMAP or a third party may offer you incentives in exchange for providing information about yourself, such as name, email address, street address, zip code, telephone numbers, birth date, gender, salary range, education and marital status, occupation, employment information, and personal and/or online interests (together, "User Information"). Completing the User Forms is voluntary and you are under no obligation to provide User Information.

Individuals: Information Collected When You Interact with Advertisements. When you interact with advertisements displayed using our technology, we may obtain certain personal information about you so that we can provide our services. For example, we may collect any information contained in your profile that you have voluntarily agreed to share, including your name, age, gender, and profile picture.

Individuals: Virtual Currency Transactions. In connection with providing our virtual currency monetization platform, through which we offer technology and services to enable Individuals using Publisher Web Properties to earn points or other virtual currencies offered by the Publishers by responding to advertisements, and to facilitate direct payments from such Individuals via credit card, stored value or debit card, PayPal transfer, bank transfer, mobile billing and other payment sources, we may collect personal information, including name; email address; PayPal, credit, debit or stored value card, bank account and similar financial information (for purposes of this Policy, such financial information shall be considered “Sensitive Information”); information relating to your account with a Publisher; and information concerning whether you have completed a User Form, made a purchase or completed some other action in response to an advertisement.

Individuals: Vendor List Information. YVMAP may obtain information about you after you provide information to a third party and you permit that party (the "Seller") to share the information, which YVMAP subsequently purchases, licenses or otherwise lawfully acquires. Such information may include, but is not limited to, your name, street address, zip code, telephone numbers, birth date, gender, salary range, education, marital status, occupation, industry of employment, personal and/or online interests, and/or other information which you provided to the Seller (together, "Vendor List Information"). When acquiring Vendor List Information, YVMAP requires assurances from the Seller that the Seller has a right to transfer the Vendor List Information to YVMAP and that YVMAP may lawfully use the Vendor List Information to transmit offers from Advertisers.

Individual and YVMAP Member Behaviors Collected with Cookies, Web Beacons, and Other Web Technologies. YVMAP uses cookies, web beacons and other web-based technologies to associate certain Internet-related information about you, such as your Internet Protocol address and what web browser and operating system you are using, with certain of your online behaviors, such as opening or clicking on a particular online advertisement or visiting a particular page on the Site. Additionally, YVMAP may use other new and evolving sources of information and information gathering in the future (together with cookies, web beacons and similar technologies, "Web Technologies"). We may use Web Technologies to collect certain information about Individuals to help us ensure that the advertisements we serve are targeted. Unless otherwise required by applicable law, such as the GDPR, we treat this information as non-personal information. For example, we may collect, without limitation, information related to advertisements that were delivered to you and that you clicked on, along with your browsing behavior and other click-stream data. Information collected through Web Technologies is referred to below as “Technology Information.”

(a) Cookies. A cookie is a small amount of data stored on the hard drive of your computer that allows your computer's browser to store your preferences and allows YVMAP to identify your IP address with corresponding information in YVMAP's database. Cookies, by themselves, do not tell us your email address and similar individual identifying information, but may contain such information as date and time of your website visit, session identification number and registration information. We use cookies to understand Site usage and to improve the content and offerings on the Site. In addition, YVMAP may set a cookie on your computer when you view advertisements delivered on or in connection with Publisher Web Properties. After a cookie is set, YVMAP may track how you interact with the advertisement and the Publisher Web Property (for example, registering, purchasing, browsing, etc.).

You may set your browser to warn you that cookies are in use, or to block the use of cookies. Most browsers are set to accept cookies. If your browser is not set to accept cookies, certain uses of the Site may require you to go to your browser user preferences to enable cookies. Each browser is different, so check the ''Help'' menu of your browser to learn how to change your cookie preferences. If you change computers, operating systems or browsers, or use multiple computers or browsers, you will need to repeat this process for each computer and each browser. To find out more about cookies, please visit www.cookiecentral.com.

(b) Web beacons. A web beacon is a programming code used to display an image on a web page and can also transfer an individual's user identification to a database and associate the individual with previously acquired information about the individual. Web beacons enable YVMAP to track certain websites you visit or advertisements you view online. Web beacons help determine products or services in which you may be interested and help track online behaviors for marketing purposes. More information about web beacons is available at http://www.webopedia.com/TERM/W/Web_beacon.html.

(c) Where Technology Information is Collected. Technology Information is collected directly from the Site and YVMAP-delivered advertisements or indirectly through Publishers with whom YVMAP contracts to display advertisements.

(d) Advertisement Codes. To make certain that our advertisements served to Web Properties by YVMAP are targeted correctly, Publishers must place YVMAP-provided tags or tracking codes, known as advertisement codes, on or in connection with their Web Properties. The Advertisement Codes do not collect personal information, except as otherwise defined by applicable law. They are used to match Individual browsing behavior to a segment profile designated for targeting Ads to Individuals on or using the applicable Publisher Web Property.

Individuals: Email Databases. YVMAP may track your interaction with email advertisements sent to you by YVMAP or others (for example, when you register, purchase, or browse in response to such emails).

Outside Information. YVMAP may lawfully receive information about you from third parties, such as information located in public databases.

No Information Collected from Children Under 13. Please be advised that we do not knowingly collect personal information from children under age 13. If we become aware that a child under age 13 has provided us with personal information, we will delete it from our database. If you are a parent or legal guardian and believe that your child has provided us with personal information without your consent, please contact us at contact@yvmap.com.

How We Use Your Information: Publishers and Advertisers

We use your personal information primarily for administrative purposes pertaining to your account and customer management purposes, including (a) processing payments owed to you; (b) providing reports, customer service, newsletters, RSS feeds and other information, products and/or services that you have signed up for or have otherwise agreed to receive; (c) operating the YVMAP Network; (d) sending you information regarding YVMAP and/or the YVMAP Network; (e) displaying content that is customized to your interests and preferences; (f) tracking with your compliance with the General Terms, and/or the YVMAP Platform Services Agreement, as applicable; (g) contacting you when necessary regarding your account with us and/or operational updates to our Site; and (h) for validation, suppression, content improvement and feedback purposes. Unless you indicate a preference not to receive such information when you sign up for the Site or subsequently, we may also send you surveys, marketing communications to inform you of new products or services or other information or offers that may be of interest, and/or updates about YVMAP. These surveys, marketing communications, or updates may come from YVMAP or our service providers. If you do not wish to continue to receive surveys, marketing communications or updates, you may indicate this preference by following the "unsubscribe" or "opt-out" instructions included within each email communication. Please keep in mind that, even if you choose not to receive these communications, you may continue to receive transactional or account communications (e.g., confirmation emails) and other communications which are required or permitted by applicable law. We use Sensitive Information only to process, and provide support, servicing and fraud detection for, payments and other transactions that Publishers have requested. You also agree that we may also use your name, company name and logo in advertising or promotional materials to refer truthfully to you as an advertising client of ours or as a Publisher in the YVMAP Network. We use non-personal information primarily for internal research and analytics to improve our Site and our services.

How We Use Your Information: Individuals

We use your personal information to help us ensure that the advertisements we serve are interesting to people who see the advertisements. For example, if your privacy settings permit it, we may use your profile photo or name when serving an advertisement to a person who is your friend We use your non-personal information primarily to ensure that the advertisements we serve are targeted. For example, we may aggregate demographic data to create anonymous groups so that we can serve advertisements which may appeal to members of those groups. Generally, YVMAP uses information about Individuals to target advertising and other information, such as business, weather, entertainment, sports and general news alerts and similar information, more effectively. When an Individual is online, YVMAP uses Technology Information to associate an Individual with their information, and YVMAP attempts to show information and advertising for products and services to which the person may respond. YVMAP may use data collected from a response to one type of advertising or information for targeting advertisements or other information through a different venue. For example, YVMAP may notice that you responded to a skateboarding-related advertisement and use that response to deliver a skateboarding-related advertisement and other information to you. In addition, YVMAP may use Individual personal information to process transactions you have requested involving Publisher virtual currencies and to award or credit you with Publisher virtual currencies in connection with actions you have taken to respond to advertisements displayed on or in connection with Publisher Web Properties. We use Sensitive Information only to process, and provide support, servicing and fraud detection for, such transactions and activities.

Disclosure of Your Personal Information

We do not sell, rent, lease or disclose your personal information to unaffiliated entities, except in the limited circumstances listed below. (YVMAP may transfer information to our affiliated entities, that is, entities that control, are controlled by, or are under common control with YVMAP, for marketing and other purposes at our discretion.) We may disclose your personal information to third-party service providers who perform services on our behalf. For example, we may engage other companies as data subprocessors that handle and process yoru personal information for the following purposes: to handle the processing of payments, to detect and protect against fraud, to provide data storage and management, to assist in marketing YVMAP's products or services, to conduct audits, to provide web analytics and business intelligence, to provide customer support, to send email and platform alerts, to provide customer surveys and messaging services, and to provide hosting, design, development and other operations which make our Site work. Other third-party service providers may help us communicate with you through electronic mail, direct mail or telephone communication. Our policy is to permit these third-party service providers to obtain only the personal information they need to provide the services, and to require them to protect personal information to the same extent as YVMAP, including not using it for any improper purpose. We will make your personal information available to non-affiliated third parties only in the following limited circumstances: When we are compelled to do so by a governmental agency, court or other entity (e.g., to respond to subpoenas, court orders or other legal process); If we believe your actions violate any law, regulation, our General Terms or any other agreement by which you are bound, or if you threaten the rights, property or safety of YVMAP, the Site, our service providers, suppliers, customers or users, or any other party; If, in our sole discretion, we believe such disclosure to be necessary or appropriate to investigate or resolve possible problems or inquiries, to protect our business and assets, to defend our interests and/or to comply with our legal and regulatory obligations; To cooperate with law enforcement authorities, a court or administrative agency, or other governmental authority in connection with an investigation or where otherwise required or permitted by applicable law. In the event of a bankruptcy, merger, acquisition, transfer of control, joint venture, sale of assets or other strategic business transaction or event involving us and/or our related companies.

Disclosure of Non-Personal Information

In addition to the foregoing, YVMAP may sell or transfer non-individualized information, such as summary or aggregated anonymous information about all persons or sub-groups of persons. For example, we may provide our advertisers with aggregate, anonymous non-personal informational about Individuals, including, without limitation, demographic data. This aggregate data allows us to create anonymous groups that our advertisers use to identify people who may be interested in particular products or services.

How We Protect Your Personal Information

We know it takes confidence and trust to share personal information online. We endeavor to keep your confidence and maintain your trust by protecting your personal information. To that end, we maintain reasonable standards of security and confidentiality. For example, YVMAP stores Individuals' information in a database in encrypted form. In addition, YVMAP's computers have security measures, such as firewalls, to protect against the loss, misuse and/or alteration of the information under YVMAP's control. YVMAP also maintains physical and procedural safeguards to protect information under our control and to restrict access to those employees and agents who have a need to know in order to provide services to you and/or operate our business. We also rely as much as possible on reputable encrypted third-party payment solutions like PayPal in connection with processing payment transactions that may involve Sensitive Information. Notwithstanding such measures, YVMAP cannot guarantee that its security measures will prevent these computers from being illegally accessed and the Individual information on them stolen or altered. Despite our efforts, as with most Internet sites and businesses, it is possible that third parties may unlawfully intercept or access transmissions of private communications and/or unlawfully gain access to protected computers. No method of data collection, transmission or storage is 100% secure, and we cannot warrant such absolute security. Whenever you provide personal information online, you accept this risk, including when you share your personal information with us or our Publishers or in response to an online advertisement. Notwithstanding these inherent risks, we make a concerted good faith effort to ensure that your personal information is protected by maintaining the reasonable standards of security and confidentiality mentioned above. We require our service providers who are under contract with us to follow the same policy.

Privacy Practices of Third Parties

Third Party Web Technologies. Publishers and Advertisers in the YVMAP Network, as well as other publishers and advertisers who place advertisements on the Internet, may use their own cookies, web beacons and other Web Technologies to collect information about you. YVMAP has no control over third parties' use of such Web Technologies. Links to Third Party Websites. The Site, Advertiser’s advertising content, Publishers' Web Properties, and e-mail messages transmitted by YVMAP on its own behalf or on behalf of its Publishers or Advertisers may contain links to third-party websites ("Third Party Websites"). Please be aware that YVMAP is not responsible for the privacy and security practices of Third Party Websites. We encourage you to be aware when you leave the Site (or when you leave a Publisher's Web Property) and to read the privacy policies of each and every website that you visit. This Policy applies SOLELY to information collected by YVMAP and/or the Site. In compliance with applicable federal and state laws, we shall notify you and any applicable regulatory agencies in the event that we learn of a breach of YVMAP's information security with respect to your personal information protected by those laws. Where permitted by applicable law, you will be notified via email in the event of such a breach. Please be advised that notice may be delayed in order to address the needs of law enforcement, determine the scope of network damage, and/or to engage in remedial measures.

You understand we may change our privacy policy at any time and it's your responsibility to stay updated and be familiar with our privacy policy

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